Charleville Neighbourhood Centre Branding

The Charleville and District Community Support Association Inc, more
commonly known as the “Charleville Neighbourhood Centre”, were
seeking to develop a brand for the organisation. The organisation did not
have a strong branding strategy through all facets of the organisation.

The Branding Strategy
The Charleville Neighbourhood Centre is a physical reflection of the
needs, wants and values of the community and district itself. The visual
interpretation of this statement reflects both the history and heritage
of the community and centre, combined with a modern and progressive
interpretation that leads the community through social change and into
the future.

Visual Output
The circular shape is a modern interpretation of the Aboriginal symbol
for “meeting place, campsite or waterhole”. The circular symbol is
held between two energetic figurines with energy moving upwards and
forwards into the future.